{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Flanigan's Eco-Logic","title":"Jay Potter -- Ecor Global's Chemical Free Building Materials are Made from Unwanted Waste","html":"","width":"100%","height":180,"duration":1882,"description":"Jay Potter is the co-founder and CEO of Ecor Global, a company focused on repurposing agricultural and urban wastes into bio-based building materials. He is a champion of the circular economy, manufacturing wastes into value. Ecor produces dense particle boards for construction, materials that are organic, without chemical binding agents, and which are fully recyclable.\nWhat's he working on this week? Simple: seeking investors. He jokes that Ecor is a classic 15-year overnight success story! To bring a new innovation to market, he explains that you have to prove every point... the technology, the product, the material, process, the timing, and then there is extensive customer testing prior to widespread acceptance.\nEcor uses organic wastes, most of which are agricultural products that grow 200 times faster than trees. This gives the Ecor building product a huge advantage. Furthermore, the company uses whatever agricultural and urban wastes are local... for instance wheat and soy straw in Poland, and silicone-coated paper used in the bottling industry, where the label and glue adhere to the bottle, and the paper heretofore is waste. Using green chemistry, Ecor is taking wastes, and without a petrochemical or plant-based resin binder -- Ecor is creating sustainable building materials.\nJay notes that any alternative product has to be cheaper and better than the incumbent. Possible? Yes, trees are expensive, labor and energy costs are higher for traditional particular board manufacture... as is the cost of petrochemicals required. Jay stresses the need for a broader calculus, the need to value carbon and to avoid the societal cost of carbon in manufacturing. Jay notes that his product is so green that you can eat it! Ultimately, he envisions Ecor facilities in every major metropolitan area in the world.\nCo-founder Robert Noble developed the first Ecor manufacturing plant in late 80s in Long Beach, California. Noble wanted to build three-dimensional materials. Jay...","thumbnail_url":"https://img.transistorcdn.com/7kUbICrzk0aEuZffrVBGprBuBqZJlmqp9h-fda_2pHg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MTQ0LzE3MTE1/NjgzMTctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}