{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Profits on Purpose","title":"Cost, Speed, Quality - Pick Two | Shah CPG Consulting | Somil Shah","html":"","width":"100%","height":180,"duration":2362,"description":"How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template\nFor over a decade, today's guest worked inside Procter & Gamble and Reckitt, learning how the biggest names in consumer goods build products that hold their margin at scale. He now runs his own consulting business, helping founders de-risk product development before a single unit gets made.\nIn this episode, Somil Shah, founder and CEO of Shah CPG Consulting, walks through a live role play with Nate, who plays a founder about to launch a new skincare line. Somil breaks down where gross margin is really won or lost, long before a contract manufacturer is ever briefed, and why the decisions founders skip early are the ones that come back to bite them.\nWhy your margin is mostly decided before you speak to a single manufacturer\nThe difference between product margin and landed margin, and why tariffs make that gap dangerous\nWhat \"clean\" actually costs, and how to decide where to draw the line without wrecking your cost structure\nWhy adding more SKUs is often the wrong move for a growing brand\nWhat makes a contract manufacturer walk away from a founder, and what makes them go all in\nSomil Shah is the founder and CEO of Shah CPG Consulting.\nWebsite: https://shahcpgconsulting.com\nLinkedIn: https://www.linkedin.com/in/somilshah/\nIf you're building a CPG or e-commerce brand and want help getting your margins right before you launch, reach out to Somil directly through the links above.\nI hope you enjoyed this episode!\n Give it a like, share, and subscribe to not miss the content coming your way weekly.\n – Nate and the Profits on Purpose podcast team\nConnect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/\nVisit the Future Ready CFO website here: https://www.futurereadycfo.com/\nJoin the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletter\nListen to Profits on Purpose on...","thumbnail_url":"https://img.transistorcdn.com/_cxG7RO1ZcnYwGXI1jP4ZK-pmU86wobwOhFfT9k5yjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTEz/MDg5MzFhZjJlMzkw/MDkxNDRlYzkyNWQx/ZGIzYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}