{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In the Pit with Cody Schneider | Marketing | Growth | Startups","title":"Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1093ed48\"></iframe>","width":"100%","height":180,"duration":1850,"description":"https://www.graphed.com/ - AI data analyst to build dashboard and get insights\nIn this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency’s experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores.\nKey Topics Covered:\nWhy page speed optimization is a game changer for your e-commerce business.\nHow bloated app stacks slow down your site and kill conversion rates.\nThe biggest scams in the Shopify site speed industry and how to avoid them.\nThe impact of page speed on SEO, paid ads, and overall user experience.\nA breakdown of the best tools and apps to use for a high-speed e-commerce store.\nTimestamps:\n00:00 - Introduction to Page Speed Optimization & Guest Introduction\n03:45 - How Lukas Got Into Site Speed Optimization\n08:30 - Common Mistakes That Slow Down Shopify Stores\n13:20 - The Scam Behind \"Instant\" Speed Optimization Services\n19:45 - The True Impact of Site Speed on Conversion Rates & ROAS\n25:10 - Case Study: How Speed Optimization Increased Sales by 17%\n30:00 - The Best Page Speed Optimization Tech Stack\n35:50 - Free Tools to Test Your Website’s Speed\n41:00 - The Best Shopify Themes for High Performance\n45:30 - How to Get a Free Site Speed Audit from The Nice Agency\n50:00 - Where to Find Lukas & Final Thoughts\nShow Notes & Resources:\nMilliseconds Make Millions (Google & Deloitte Report on Page Speed) - Read Here\nWebPageTest.org - The Gold Standard for Site Speed Testing - Visit Site\nDawn Theme - Shopify’s Recommended Lightweight Ecommerce Theme - Explore Here\n#1 Heatmap Analytics Tool for Tracking Revenue on E-commerce Websites - Check it Out\nRapidReviews - The Fastest Shopify Review App - Learn More\nShoplift - Best A/B...","thumbnail_url":"https://img.transistorcdn.com/8hY4iJdp92BJonjIlukdVB7zj2Q7aUCZiKO6LVbqKdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}