{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Office Hours: Stop Chasing Customers & Start Programming Behavior","html":"","width":"100%","height":180,"duration":441,"description":"I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.\nIn this episode, I dive into the biggest mistakes operators make when it comes to restaurant marketing—and why most of us are focused on the wrong things. I break down the myth that awareness equals success and explain why understanding your customer’s behavior matters more than visibility. We get into the strategies I’ve used to align with what guests already want, how to create urgency that drives action, and the systems that turn casual interest into consistent bookings.\nTakeaways:\nMost restaurant marketing fails because it's built on guesswork.\nAwareness doesn't pay the rent, behavior does.\nIf it doesn't move a booking, a purchase or return visit, then it's just noise.\nWe want to align with behavior, not alter it.\nTriggers turn offers into rituals.\nThe fastest money you can make is in the list you already own.\nStop chasing strangers while your regulars gather dust.\nCreate experiences that use desire that already exists.\nIf it wouldn't move you, it probably won't move them.\nYour marketing must move the needle in your business.\nChapters\n00:00 Introduction to Restaurant Marketing Challenges\n02:44 Understanding Customer Behavior and Marketing Effectiveness\n05:39 Strategies for Effective Restaurant Marketing\nIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}