{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Equity, Shareholders, Investment - How Much Should Brand Founders Give Away? | Phil Hails-Smith, Managing Partner, Joelson","html":"","width":"100%","height":180,"duration":1778,"description":"How should co-founders divide equity - and what happens to those shares if one person leaves?\nIn Part 1 of my conversation with Phil Hails-Smith, Managing Partner at Joelson,  we unpack the ownership decisions that founders building consumer and CPG brands need to make long before an investment round or exit. (This conversation was soo jam-packed with value that we had to split it in to two!)\nJoelson B Corp is the leading commercial law firm specialising in helping founders of scaling consumer brands. The're the law firm that advised the innocent founders on their landmark sale to Coca-Cola (and still work with them at JamJar Investments today, which tells you something...). They also work with brands like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, and are always present at every industry event, chatting to everyone, with smiling faces and ready to help.\nIn this episode, Phil shares practical benchmarks rather than vague principles: why a 50:50 co-founder split is relatively unusual, when 60:40 or 70:30 may be more appropriate, how vesting can prevent dead equity, and why both founders may need to be subject to the same provisions.\nWe also explore all the questions you might have around advisor equity, employee option pools, EMI options and the hidden dilution founders can absorb when investors negotiate on a fully diluted basis.\nWhat You’ll Learn\nHow to decide between a 50:50, 60:40 or 70:30 co-founder split.\nWhy founder shares may need to vest over three or four years.\nWhat “dead equity” means and why future investors dislike it.\nHow much equity an advisor or instrumental early employee might receive.\nHow employee option pools can dilute the founding team during a fundraise.\nKey Topics Discussed\nAssessing each founder’s original idea, commitment and financial risk\nWhy equal equity is not always the fairest structure\nPlanning for illness, parental leave or a founder leaving the company\nGood-leaver and bad-leaver provisions\nFounder vesting schedules...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}