{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unpacking the Brand","title":"How Community Becomes a Competitive Advantage with Peter van Teeseling","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/10c978f9\"></iframe>","width":"100%","height":180,"duration":3690,"description":"Community isn’t a buzzword—it’s a business strategy.\nIn this episode of Unpacking the Brand, Ken Theriot and Randy Kessler sit down with Peter van Teeseling, Executive Director of dScoop, to explore how trust, collaboration, and shared purpose create real competitive advantage in the digital print and packaging industry.Peter shares real-world examples of competitors working together, practical uses of AI, and what it takes to build a community that actually drives growth.\nChapters\n00:00 Introduction & Peter van Teeseling’s Background  \n02:15 What dScoop Is and How It Started  \n05:30 Competitors Working Together: The dScoop Model  \n09:40 Why Trust Is the Foundation of Community  \n14:20 Real Examples of Collaboration in Action  \n19:30 How AI Is Actually Being Used in Print  \n26:00 Scaling Intimacy in a Global Community  \n32:15 Attracting Young Talent to the Industry  \n38:10 Leadership, Culture, and Doing the Right Thing  \n47:30 Measuring the Business Impact of Community  \n54:10 Where to Learn More About dScoop  \n57:00 Rapid Fire Questions & Closing Thoughts\nUnpacking the Brand, Peter van Teeseling, dScoop, business community, leadership, collaboration, competitive advantage, print industry, digital print, packaging industry, brand strategy","thumbnail_url":"https://img.transistorcdn.com/L3_7BCWFTCmKpBtRxDzuIaYAE5fle3ClB_ectO--e3c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YWUx/MWFmZDRjNzNkZWUz/ZWQzMmUwMzk5YzBl/YTk2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}