{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thrive: Leadership Skills for C-Store Managers","title":"Sales and Marketing Techniques for Convenience Store Managers","html":"","width":"100%","height":180,"duration":1490,"description":"Thrive from C-Store Center - Sales and Marketing Techniques for Convenience Store Managers\nEpisode 39 Duration: 25 minutes\nJoin host Mike Hernandez exploring sales marketing technique convenience store manager focusing market analysis identifying target market. Learn conducting comprehensive market research analyzing data developing targeted strategy driving sustainable growth corporate-owned convenience store competitive landscape.\nEpisode Overview\nMaster essential sales marketing element:\nConvenience store market understanding: industry trend growth driver competitive landscape\nMarket analysis conducting: demographic data competitor analysis customer behavior trend insight\nTarget market identifying: market segmentation buyer persona creating customer profiling\nTargeting strategy: product offering pricing promotion marketing campaign tailoring\nOngoing monitoring: continuous adjustment staying relevant competitive evolving market\nConvenience Store Market Understanding\nIndustry landscape:\nGlobal convenience store market valued $2.24 trillion 2022 expected growing 5.6% annually\nReaching $3.66 trillion 2031 impressive growth trajectory\nGrowth driver including strong economic growth emerging economy increased population density metropolitan area\nRising popularity franchising concept expanding market opportunity\nIndustry characterized established new player offering merger acquisition joint venture\nReliance Retail 7-Eleven deal October 2021 launching store India bolstering presence\nPrimary driver increasing demand convenient shopping experience wide range essential item\nQuick grab emergency purchase extensive operating hour speedy purchase option\nChallenge rising real estate cost urban area securing profitable location impacting profitability\nConsumer becoming health-conscious offering fresh organic low-sugar option catering demand\nCorporate-owned store facing unique challenge intense competition independent store gas station online retailer\nIndependent store deeply...","thumbnail_url":"https://img.transistorcdn.com/IC64CMUXXIPsHsu2Qrjl3FMVeGR5CQc1gMIBkPlla3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTUz/NzllYTU3MzYyNzll/YjM0YTUyNzEzMzIx/ZWQ2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}