{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thrive: Leadership Skills for C-Store Managers","title":"Sales and Marketing Techniques for Convenience Store Managers","html":"","width":"100%","height":180,"duration":1490,"description":"Thrive from C-Store Center - Sales and Marketing Techniques for Convenience Store ManagersEpisode 39 Duration: 25 minutesJoin host Mike Hernandez exploring sales marketing technique convenience store manager focusing market analysis identifying target market. Learn conducting comprehensive market research analyzing data developing targeted strategy driving sustainable growth corporate-owned convenience store competitive landscape.Episode OverviewMaster essential sales marketing element:Convenience store market understanding: industry trend growth driver competitive landscapeMarket analysis conducting: demographic data competitor analysis customer behavior trend insightTarget market identifying: market segmentation buyer persona creating customer profilingTargeting strategy: product offering pricing promotion marketing campaign tailoringOngoing monitoring: continuous adjustment staying relevant competitive evolving marketConvenience Store Market UnderstandingIndustry landscape:Global convenience store market valued $2.24 trillion 2022 expected growing 5.6% annuallyReaching $3.66 trillion 2031 impressive growth trajectoryGrowth driver including strong economic growth emerging economy increased population density metropolitan areaRising popularity franchising concept expanding market opportunityIndustry characterized established new player offering merger acquisition joint ventureReliance Retail 7-Eleven deal October 2021 launching store India bolstering presencePrimary driver increasing demand convenient shopping experience wide range essential itemQuick grab emergency purchase extensive operating hour speedy purchase optionChallenge rising real estate cost urban area securing profitable location impacting profitabilityConsumer becoming health-conscious offering fresh organic low-sugar option catering demandCorporate-owned store facing unique challenge intense competition independent store gas station online retailerIndependent store deeply rooted local community...","thumbnail_url":"https://img.transistorcdn.com/IC64CMUXXIPsHsu2Qrjl3FMVeGR5CQc1gMIBkPlla3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTUz/NzllYTU3MzYyNzll/YjM0YTUyNzEzMzIx/ZWQ2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}