{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: Sarah Nathan of NOOISH","html":"","width":"100%","height":180,"duration":2077,"description":"In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Sarah Nathan, the visionary founder behind NOOISH, a pioneering brand revolutionizing the instant matzo ball soup market. Sarah brings a wealth of experience from both the consumer packaged goods (CPG) industry and the rich tapestry of Jewish culinary traditions. Together, they explore Sarah's journey from inspiration to product development, navigating challenges in recipe refinement and manufacturing decisions.\n\nSarah shares her insights into creating a shelf-stable, mass-market product that stays true to its cultural roots. She discusses the meticulous process of collaborating with experts to perfect the recipe and her bold decision to self-manufacture, ensuring quality and control every step of the way. Alongside product innovation, Sarah reveals her strategies for funding, including community-driven support from family and friends and a successful Kickstarter-like campaign.\n\nAs NOOISH prepares for its launch, Sarah outlines upcoming milestones such as finalizing recipes and commencing manufacturing in a new facility.\n\nTune in now!\n\nListen in as they share about:\n\nBackground and Inspiration for NOOISH\nPurpose and Mission of NOOISH\nChallenges and Decision to Start NOOISH\nProduct Development and Innovation\nCollaborations and Support\nPersonal Connections and Community Impact\nResources and Funding\nCultural Representation\nMarket Strategy and Future Vision\n\nEpisode Links:\nNOOISH Website\nSarah Nathan’s LinkedIn\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (15K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}