{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Viral vodka brand Au set to | Why StarKist chose to consolidate its | Russian firm 'asks Kremlin to place","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/110977ea\"></iframe>","width":"100%","height":180,"duration":394,"description":"The FMCG Marketing Daily — August 18, 2026\n\nIn this episode:\n• Au Vodka's £500m exit to Sazerac is the clearest signal yet that social-media-native spirits brands built on aesthetic identity and influencer culture can command serious acquisition premiums.\n• StarKist's decision to consolidate its entire marketing operation at Tombras — and reposition itself as a ready-to-eat protein brand — is a textbook agency consolidation play with real strategic stakes for a legacy FMCG brand fighting for relevance.\n• A Russian logistics firm petitioning the Kremlin to seize control of five Nestlé subsidiaries marks a serious escalation of geopolitical brand risk that every multinational FMCG marketer needs to be tracking.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}