{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | New oral care brand Ozen aims | Henkell Freixenet launches RTDs under I | Brands won this season of 'Love","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/110b93cb\"></iframe>","width":"100%","height":180,"duration":378,"description":"The FMCG Marketing Daily — July 15, 2026\n\nIn this episode:\n• A new oral care challenger brand built inside Mother's startup incubator is coming for the shelf space dominated by Colgate and Unilever's Signal.\n• Henkell Freixenet is extending its mass-market I Heart wine brand into RTDs, betting that its existing brand equity can unlock a fast-growing convenience format.\n• Love Island USA's ad sales surged 73% this season, making it one of the most commercially potent FMCG brand integration vehicles on streaming right now.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}