{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CIM Marketing Podcast","title":"Why authenticity is still vital for senior marketing leaders","html":"","width":"100%","height":180,"duration":2792,"description":"Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world? \n \nIn this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketing leader and author Visha Kudhail (ex-Google, YouTube, Pinterest, Square UK) to unpack what authentic marketing really looks like in practice. Together, they go far beyond buzzwords, TikTok trends, and vanity metrics.\n \nDrawing on insights from her new book, “Authentic Marketing”, Visha explores how brands can use AI without outsourcing their soul, and why audience-first, intent-driven strategies are the real differentiator in a sea of sameness. She also shares powerful lessons from big tech leadership, building marketing functions from scratch, and a decade of championing women in leadership positions.\n \nIn this episode, you’ll learn:\nWhat authenticity actually means in marketing, and why most brands get it wrong\nHow to align values, leadership, product, and marketing so your brand truly matches its beliefs\nHow to build and lead high-performing marketing teams in complex, global organisations\n\nIf you’re a marketer, comms leader, or aspiring CMO wondering how to stay relevant in the AI era, this episode is for you.\n \nCheck out Visha’s book Authentic Marketing here: https://www.vishakudhail.com/authentic-marketing\n \nWant to know more? Check out the CIM Content hub now for all things marketing.\n \nThanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk","thumbnail_url":"https://img.transistorcdn.com/f8mfWk-TjVqpDVPk443bS9QE5XsG9FwutoZkXrzXZxE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNzk1/MTM4YmI0NjE3YmNh/NTI1YmE2MDljYjk4/MTQ5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}