{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growing Brands with Melia Moore","title":"The Channel Trap","html":"","width":"100%","height":180,"duration":955,"description":"You're on Instagram and TikTok and Pinterest and LinkedIn and YouTube and email, and none of it is really working — and you've been carrying that around as a personal failing. Melia's argument this week is that it isn't one. It's math. You've got a fixed amount of marketing attention in a week, and spread across six platforms it comes out to about thirty percent on each — which is under the line where any of them give you anything back. So you don't get six small wins that add up. You get six versions of almost nothing.","thumbnail_url":"https://img.transistorcdn.com/Cc5NNSWBJwY7ppUVPtW0w6V9DKSyXHbGTAG5F8SiaY0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNmQ4/ZDRlYWYwNjMwNzU3/ZDA1MzVjZGU5ODhk/OTZjNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}