{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand to Scale","title":"From Retail Success to Real Support: Helen’s Founder Shift","html":"","width":"100%","height":180,"duration":3787,"description":"What happens after you build and sell a successful retail business?\nIn this episode of Brand to Scale, Jess sits down with Helen, a founder who grew and exited a major retail business, then rebuilt her career around supporting other women in business.\nWork with us.\n00:00 Intro & Welcome\n00:30 Growing Up in Family Business\n03:20 From Property to Flying Tiger\n09:50 Starting the Retail Venture\n17:10 Fast Growth and Hard Lessons\n20:50 Becoming Someone Else to Lead\n26:00 Fertility, Burnout and Business Pressure\n32:00 Moving Into Coaching and Support\n35:20 Why Female Founders Lose Confidence\n44:50 Building She Thrives Collective\n52:50 What’s Next for Helen\n56:00 Helen’s Personal Formula for Success\nHelen shares the real story behind her entrepreneurial journey, from working on her parents’ market stall in Cardiff to helping launch and grow Flying Tiger Copenhagen across Wales and Bristol. She talks openly about ambition, burnout, fertility struggles, confidence, identity, and what it really takes to build a business without losing yourself in the process.\nThis is a powerful conversation about what success looks like after the exit, and why support, boundaries and self-awareness matter just as much as strategy.\nIn this episode, Helen talks about:\nGrowing up around family business and market trading\nLaunching and scaling a retail business in Wales\nBuilding Flying Tiger Copenhagen through a joint venture model\nThe pressure of fast growth and leadership\nBurnout, fertility struggles and running a business through hard seasons\nWhy confidence drops for many female founders\nThe importance of boundaries, rest and real support\nCreating She Thrives Collective to support women in business\nWhy what is missing matters more than what looks broken\nHow to build a business that actually fits your life\n\nIf you are a founder, entrepreneur, business owner or ambitious woman building something of your own, this episode will give you honest insight and practical perspective.\nThis is a...","thumbnail_url":"https://img.transistorcdn.com/JMzIE4K-kgUKXmfVehFi34X3tvt031YN2q2Z0wedH5g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YThi/MDdhODg3ODQyMWY4/YWJmM2QzZjk2OTg5/ZDViZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}