{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Better Without Them: Lessons Learned From SpyGuy's $63,000 Agency Mistake","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/119c46e7\"></iframe>","width":"100%","height":180,"duration":2983,"description":"For most brands, a feature on The Tim Ferris Show means record sales days. But Allen Walton had a totally different experience. Because his brand, SpyGuy, sells gear like hidden cameras, GPS tracking, and bug detectors. So traditional advertising doesn’t always work. That's why Google Ads have been Allen's secret weapon since he launched SpyGuy in 2014. And he taught himself how to run them. Until he eventually brought on an agency. It cost him $63,000. Now he’s back running the ads for his brand and giving Facebook another shot. Here’s what went on behind the scenes.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}