{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Ep. 7: \"You had me at wine\" - Gregorio Santiago, on shifting your mindset from product to brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/11a6d4a3\"></iframe>","width":"100%","height":180,"duration":2341,"description":"What really makes a product stand out to investors and customers? Gregorio Santiago has spent his career getting to know the ins and outs of what makes a great product succeed, and why some of the most innovative products never make it to market. Formerly the head of Acceleration and Discovery at Distill Ventures and a serial entrepreneur himself, Gregorio shares some tactical stories and tips with us.","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}