{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Embracing Digital Transformation","title":"#145 Attracting People Back to the Office","html":"","width":"100%","height":180,"duration":1952,"description":"In this episode, Darren talks to the CEO and Managing Director of GPA about collaboration innovation's role in bringing people back into the office and why people need face-to-face interaction.Blog:  https://www.embracingdigital.org/episode-EDT145GPA (Global Presence Alliance) was founded 15 years ago to address the need for a better model in the collaboration space. At the time, video conferencing was becoming more prevalent, and organizations were considering a global strategy. However, they needed more options - relying on regional integrators or dealing with a complex setup that needed to understand collaboration truly.People, Space, and TechnologyGPA aimed to solve this problem by providing a comprehensive global collaboration and video strategy approach. They recognized the need to balance people, space, and technology to create exceptional collaborative experiences. By bridging the gap between different regions and understanding the unique requirements of each organization, GPA offered a better alternative to existing solutions.While technology has evolved over the years, there is still work to achieve true collaboration. Microsoft, for example, has introduced signature rooms that mimic the telepresence room concept at a fraction of the cost. However, nonverbal cues and physical interaction are still challenging to replicate in virtual environments. As the technology advances, we will see improvements in the collaborative experience. Until then, organizations like GPA are crucial in finding innovative solutions and helping businesses navigate the ever-changing digital transformation landscape.There still are challenges in video collaboration technologies. However, new advances in technology are overcoming some of those challenges. One of the biggest is the whiteboard brainstorming session. Due to camera angles and other limitations, integrating whiteboarding experiences into video calls is still unnatural. However, efforts are being made to create more...","thumbnail_url":"https://img.transistorcdn.com/IRrW2aizIeoZDn3gKLEax-JYQ8V_WzaFpHdgsslDx3k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jM2Ji/MDk1OTdiYzA4ZWMw/NWNlOTY0N2RhMWQ3/YmY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}