{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"How to Successfully Position Your Food and Drink Brand In Crowded Categories, Alastair Herbert - Founder of Linguabrand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/11c668ea\"></iframe>","width":"100%","height":180,"duration":3123,"description":"Alastair is the ex Marketing Director of Invesco and FTSE International.Today, he is the founder of Linguabrand, which work with ADIDAS, Cadburys NZ, Johnson & Johnson and Beam Suntory.They use Artificial Intelligence and Psychology to listen intently to consumers, and the brands they could choose from, to:ON THE MENU: 1. Understand WHY consumers pick up brands off supermarket shelves2. Learn THREE types of language to communicate EFFECTIVELY with consumers.3. Understand HOW brands must p...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}