{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"#6 The Affiliate Opportunity: Coupon Misnomers, FMTC, Amazon and Affiliate Programmatic, Brook Schaaf, Founder & CEO of FMTC","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/11dbdfda\"></iframe>","width":"100%","height":180,"duration":2748,"description":"Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Brook SchaafHype man & Announcer: John PotitoTimestamps:00:00 Introduction and Welcome to Always Be Testing01:19 Brooke's Background and Journey in Affiliate Marketing04:04 The Importance of Independent Tech Vendors06:13 Challenges of Managing Data in Affiliate Marketing08:11 The Power of Coupons and Special Offers11:15 Different Types of Coupon Sites and Strategies14:06 The Value of Attribution and Measurement16:13 Rise of Seller Networks in the Amazon Ecosystem18:15 Benefits and Risks of Seller Networks21:05 Balancing Commission Rates and Conversion Rates23:40 Potential Conflicts and Internal Challenges at Amazon26:24 The Future of Affiliate Marketing and Influencer Collaboration","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}