{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Maximum Lawyer","title":"“Direct Response Marketing” w/ Dean Jackson 278","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/12312c1f\"></iframe>","width":"100%","height":180,"duration":3166,"description":"In today’s podcast episode Jim and Tyson dive into marketing with Dean Jackson . Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and he’s never looked back. He carried that distaste for real work into adult life and has focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.Listen to the podcast here.5:00 speak to create a response7:15 never make a cold call again8:10 why you should try direct response marketing11:40 you’re not trying to convince people to choose you17:20 establish a brand 20:45 a brand shapes behavior 35:00 now and not now lead conversion 38:00 importance of email 43:13 more cheese less whiskersJim’s Hack: Listen in to Dean’s podcast More Cheese, Less Whiskers.Dean’s Tip: Look back in your phone, your email or calendars and make contact with people you spoke with 90 days ago.Tyson’s Tip: Book: The 90-Minute Book by Dean Jackson ","thumbnail_url":"https://img.transistorcdn.com/ilznX_xlSDwYMtQnRFyxuK73we03KidQzrTiS6_4A9w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZTZj/MmE1OGU3YWIwNjg0/OWQxZjhiN2NmNjZh/Y2VjNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}