{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Breaking Content","title":"Burnout: To the Edge and Back","html":"","width":"100%","height":180,"duration":1914,"description":"In this episode, Matt expresses feeling burnt out creating content for WP Minute. He questions whether it's worth the effort, especially as he struggles with WordPress content not feeling respected by others in the industry.Matt plans to increase efforts on LinkedIn over Twitter. Brian encourages Matt to identify his target customer and orient everything towards serving them best.Overall, Matt is evaluating assumptions and aiming to focus his content efforts more intentionally rather than burning out continuing an unsustainable pace. He’s questioning what legacy and impact he wants to have in the WordPress space.Breaking Content NewsletterMatt Medeiros on XBrian Casel on XBrian’s YouTube channelKey Takeaways:Matt is feeling burnt out on content creation with WP Minute and questioning if it's worth the effortHe struggles with whether WordPress content is respected or valued by others in the industryHe plans to put more effort into LinkedIn and less into Twitter going forwardBrian suggests identifying a target customer and orienting everything around serving that customerHaving different channels for discovery vs relationship building is importantMatt is evaluating assumptions and looking to focus his efforts more intentionallyReasons to Listen:Listen if you create content around WordPress and struggle with feeling valuedLearn strategies around identifying an ideal customer and building content for themUnderstand the differences between discovery channels and relationship channelsGet insight into dealing with burnout as a content creatorLearn ways to question assumptions and focus your content efforts intentionally","thumbnail_url":"https://img.transistorcdn.com/E2QT8wAtW9hP-_S2ye2k8qivo4WJEvlFVlg_lYoR9N8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3NTE1LzE3MDE4/MDE0MzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}