{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Travel Buddy with Switchfly","title":"The Evolution of Travel as an Incentive","html":"","width":"100%","height":180,"duration":1998,"description":"The classic incentive trip put an entire sales team on the same flight to the same resort. Today's top performers, cardholders, and loyalty members want rewards that feel like their own, and the programs that serve them are evolving to keep up.\nTodd Tomlin, founder and CEO of ultra-luxury travel company Memorii Journeys and president of the Incentive Travel Council, joins Switchfly's Ashley Martinez to trace the evolution of travel as an incentive. Todd draws on nearly 20 years in travel and hospitality, including loyalty and payments roles at Hyatt, Expedia, and Hotels.com, to explain why his high-net-worth clients want curated trips that are handled from door to door. Together, Todd and Ashley explore the delicate balance between choice and curation, the growing appetite for remote and offline experiences, and the rise of individual incentive travel alongside traditional group trips. They break down how gift cards, travel certificates, points plus cash, and flexible payment bring travel within reach of almost any program budget, why rigid rules can turn a reward into a deterrent, and why luxury travelers keep coming back to cruising. Todd closes with what decades on the road have taught him about humanity.\nConnect with Switchfly\nWebsite: https://www.switchfly.com/\nLinkedIn: https://www.linkedin.com/company/switchfly/\nX: https://twitter.com/switchfly\nYouTube: https://www.youtube.com/@SwitchflyOfficial\nChapters\n[00:00] Introductions and the Incentive Travel Council\n[01:30] Four million miles and nearly 20 years in travel loyalty\n[03:00] Why Todd founded Memorii Journeys\n[05:50] What ultra-luxury travelers want: everything handled\n[07:50] Personalization for top performers and top cardholders\n[10:25] Aspirational travel and the trade-offs travelers make\n[11:35] Instagram versus reality and the rise of offline travel\n[13:55] Finding places outside the zeitgeist\n[14:40] \"The itinerary is you\"\n[16:25] What motivates incentive participants most\n[17:45] Mixing...","thumbnail_url":"https://img.transistorcdn.com/UoWt1SskUpTzZUFHdt_0S1fb9Ic3ocCe25NdzSJdYMA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOTll/MTVkZjI5ODM3NDUx/NTllMzgxMmYxYTQ5/M2FlNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}