{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Hats","title":"Built from Scratch, Burned by Scale: Jason Burke on Jerky, Trade Spend, and Becoming a Real CEO","html":"","width":"100%","height":180,"duration":3718,"description":"🎙️ What if your biggest CPG breakthrough started with stolen jerky in a Ziploc bag?Jason Burke didn’t plan to become a food founder. He just wanted to make healthy snacks that wouldn’t kill his parents. But that side hustle turned into The New Primal. A brand born in a smoky kitchen and built into a national powerhouse through sheer grit, grassroots obsession, and a wild ride of trial by fire.From boiling beef in a condo to scaling 36 SKUs in 36 months, Jason takes us through the wins, the wounds, and the wisdom of what it really takes to build a conscious food brand from scratch.This is what happens when hustle meets healing. When family legacy meets CPG chaos. When the man who once sold trail mix in the breakroom becomes a leader in the clean label movement.🎩 SummaryJason’s journey starts in a Section 8 apartment and stretches all the way to the Whole Foods endcap. Along the way, he shares how diet changed his life and how jerky changed his career. We cover the early grind, the brand explosion, and what happened when it all got too big too fast.This episode goes deep. Into the marriage strain. The team building. The inner rewiring it takes to shift from founder to CEO. And the costs no one warns you about. Like 140 flights in a year. Or feeling like the poorest kid at the richest school.But Jason’s story isn’t just about snacks. It’s about service. About building with intention. And about staying sane when the margins go missing.🎩 Hats Covered• 🎩 1: The Soul• 🎩 2: The Athlete• 🎩 3: The Servant• 🎩 4: The Entrepreneur• 🎩 5: The Investor• 🎩 7: The Seeker💡 Key Takeaways• 🎩 1: Success isn’t sustainable without non-negotiable rhythms• 🎩 2: What you eat matters. So does what you feed others• 🎩 3: Marriage requires presence, not just provision• 🎩 4: Don’t scale what you don’t understand• 🎩 5: Trade spend can eat your brand alive if you’re not careful• 🎩 7: When you stop trying to be impressive, you can finally become impactful👤 Guest BioJason Burke is the founder of...","thumbnail_url":"https://img.transistorcdn.com/faFBEKbYXJ6SlEo0khsI9QXVcTPBDJpOwWKgVDXM02U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYTBh/OTYxYTMzZDg1ZDJk/NmY2NGEyYTBhZDg2/YjA2ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}