{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Build Your Brave Career for Women in Tech","title":"The Power of Personal Brands: Yo Canny’s Insights on Crafting a Compelling, Authentic Brand for Career Satisfaction E146","html":"","width":"100%","height":180,"duration":2512,"description":"\"You can stay solid in this in your personal brand, who you say you are, not who this company says you are or what they're saying about you in your performance evaluations. You are more than that. And I would shout that from the rooftops: we are more than our jobs.\" - Yo Canny Your personal brand can make or break your career growth. Yet, too many women in tech and corporate careers don’t kow how to craft a personal brand that is simple, impactful, and reflect who you really are. That changes with this episode of the Celebrate Brave podcast.Yo Canny is our guest this week and she breaks down what a personal brand is and how you can quickly and continuously craft your own. Through Yo's lens, we explore how women in tech can navigate career advancements and express their unique identity in a world eager for authenticity.Yo and I then share anecdotes that reveal the transformative influence of a well-crafted personal brand that goes beyond your resume to represent the essence of who you are while growing your career.Yo shares that a personal brand has four key components: 1. Who you say you are 2. What your superpower is 3. What your mission is 4. Why you do what you doYolanda “Yo” Chavez Canny was in marketing leadership positions for over 42 years and is now the host of the a top 10% global podcast “Girl, Take the Lead!” During her career she managed teams and had 2 “C-suite” positions as Senior VP Global Marketing, Pilkington Barnes Hind, and Vice President Sales and Marketing, The Tech Interactive. She was the first in her family to go into business and her drive to achieve came from her father’s Mexican American roots and growing up in a bi-ethnic family where acceptance was a struggle. She received her MBA in 1978 when few women were in Business Schools. Most recently she has been an Adjunct Lecturer at San Jose State University in the Marketing & Business Analytics Department. She now applies all that learning to podcasting! She was been given many...","thumbnail_url":"https://img.transistorcdn.com/ZAPWxN_LMHdnz5w5SiJOoBH806j-O4J313kixLNknDk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MjBi/ZTIzMzQwMDdiNjVk/MDM2OGRhODk0NDBm/Mjk4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}