{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"d.MBA","title":"42- Integrating Business Thinking in Design Sprint","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1283e08a\"></iframe>","width":"100%","height":180,"duration":3950,"description":"Design Sprints have become an extremely popular format in businesses. However, many sprint projects never get executed because they are not aligned with the business context. Tim Höfer is a product design director and head of the design sprint team at the AJ&Smart, which has run sprints for companies like Google, Slack, Lyft, and Lufthansa. In this episode, we spoke about integrating business thinking with design sprints. We explored:   how competitive research can completely reshape sprint’s goal,   why many design sprint projects never get executed,   and a new sprint format: Strategy Sprint.  ","thumbnail_url":"https://img.transistorcdn.com/fGwnroa03djSGD-E2kyfvN9N7r8e89QNX6xusZWRql0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1MDkwLzE2OTQ3/MDUyNzEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}