{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Early Adopters: Friendlies vs Strangers","html":"","width":"100%","height":180,"duration":247,"description":"After you've launched your product, you're going to want to gather as much feedback as you can before you scale.\nThe first set of users could be friendlies (people in your network) or strangers (people who you don't really know) and perhaps both.\nWhat's the best strategy here and why?\nFree product-market fit course - https://nxtstep.io/fit\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is who you should be getting the initial set of feedback from, and what should that first wave of customers for your B2B SaaS product that you may have recently launched actually look like. Are we talking about friendlies or are we talking about strangers, or are we talking about some form of a mix?\nNow, from my perspective, after you've launched your B2B SaaS product, And I'm assuming you've done some testing and if you've been following along with what I've been recommending you would have in order to get some type of an idea what the level of interest is in terms of your ICP or your ideal customer profiles, level of interest in your UVP or your unique value proposition, as well as.\nTheir motivation to pay for access to your product. Now, if you've done that once you are ultimately launching your product and then sharing with with those that have signed up, you've got essentially an initial set of folks that you can email because hopefully you've captured their email addresses.\nAnd you can measure how many of them ultimately trying to access the product, how many of them convert into paying customers, and all of that is excellent testing. But without skipping steps here, my opinion, the most important first kind of big milestone to accomplish after you've launched your product is to.\nGet a quote unquote wave of customers into the product experience and then be able to measure what their active usage looks like, what type of feedback you can receive from them. Has your product ultimately been able to solve their problem? That's really what...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}