{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"A Bulletproof Business Model: Michael Dorf of City Winery","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/129f361f\"></iframe>","width":"100%","height":180,"duration":1930,"description":"People post pandemic want an experience. Have you heard that before? But what kind of experience do they want? \nThis isn't an industry where the margins allow for a lot of trial and error so I reached out to Michael Dorf, the founder of City Winery.\nMichael has created the perfect experience for his target market blending an elevated food menu with an in house winery and live entertainment. It's exactly what his customers want and today he's going to unpack how you can use the same formula to find out exactly what your customers want.\nFor more on City Winery visit https://www.citywinery.com/\nFULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.\n________________________________\nCLICK HERE to Chat with Josh\nFree Download: 5 Steps to Achieve a 15% Net Profit\nWe have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:\nFULL COMP\nRestaurant Marketing School\nThe Playbook\nIndustry Town Halls","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}