{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"Social Media for Small Businesses & Contractors (11 Tips)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/12a1016a\"></iframe>","width":"100%","height":180,"duration":1631,"description":"✓ Get into a rhythm of posting your projects regularly\n✓ Invest in quality photography/video/drones - particularly for big projects\n✓ Do behind the scenes on your Instagram Stories\n✓ Use Video on LinkedIn if you have any B2B work.\n✓ Where is your ideal customer? Where is the white space? Is there a different angle you can take?\n✓ Be consistent, and knowing stuff isn’t instant, people don’t care about every post. \n✓ Cross promoting vendors that you use/cross-pollination of audience\n✓ Consistently refresh your targeting, make sure you're talking to actual customers, not just getting clout\n✓ If you post, like 3 posts, follow 3 people. \n✓ Jab, jab, jab, right hook. \n✓ Have a personality - actually using it on your companies social media. (20% spicy - different - tart)","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}