{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"That InboxArmy Podcast","title":"The Psychology Behind Email Marketing with Sarah Levinger","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/12b0618c\"></iframe>","width":"100%","height":180,"duration":3373,"description":"In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome marketing psychology expert Sarah Levinger to explore the intersection of psychology and marketing. The fascinating conversation covered the importance of understanding human behavior, the emotional drivers behind purchasing decisions, and how generational influences shape behavior and marketing strategies. Come for the strategies and leave with some valuable book recommendations for marketers looking to deeper their understanding of consumer psychology.\n01:20 - Sarah's Journey to Marketing\n04:54 - Why Psychology is Important in Marketing\n09:16 - The Critical Drivers of Consumer Behavior\n15:36 - How History and World Events Drive Consumer Behavior\n19:05 - Conscious vs. Subconscious Decision Making\n25:12 - How Emotion Breaks Through Commodity\n29:12 - What to Avoid When Using Emotions in Marketing\n35:25 - Customer Loyalty and Brand Obsession\n41:47 - Who is Doing Emotion in Marketing Right?\n47:25 - Book Recommendations for Marketing Psychology","thumbnail_url":"https://img.transistorcdn.com/pvLk3WeDCRSQJ8pJU8tdiefNMy8VbhFJlk1OP00ysIE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwNjUzLzE3MDk4/NDUzNDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}