{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Straight To Voicemail","title":"What are the biggest mistakes companies make when they're scaling or buying other businesses? | Andrew Thompson, Co-Founder, West2East","html":"","width":"100%","height":180,"duration":215,"description":"Scaling a business is thrilling… until you realize you’re chasing every opportunity and losing sight of what really matters. Too many companies spread themselves too thin, making mistakes that could have been avoided with sharper focus.In this episode of Straight to Voicemail, Rachel Elsts Downey hears from Andrew Thompson, Co-Founder of West2East, about the biggest mistakes companies make when scaling or acquiring businesses. Andrew shares how success comes from sticking to a proven process and focusing on what works, not reinventing the wheel. His advice is clear: stay strategic, focus on growth, and always optimize, don’t complicate.You’ll learn:The importance of staying committed to your growth processWhy you shouldn’t try to reinvent the wheel when acquiring a businessHow focusing on growth rather than perfection ensures long-term successJump in the conversation:(00:00) Why we wanted to hear from Andrew Thompson(01:44) Lack of process commitment(02:00) Over-expecting and reinventing the wheel(02:20) Predicting success via proven models(02:39) Protecting profitability during acquisitionsStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.","thumbnail_url":"https://img.transistorcdn.com/kcsJjjL5BsDeSRNvHPVg-g7CHTZu6haA07Cl6JSPut8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Nzk3/OTRkNDFiMGY3MzU4/MTZjMTAwMzhiYjYz/NDQ3NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}