{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Paris Talks Marketing","title":"Ep. 43 - Why Brands Need User Generated Content with Lacey Miller Head of Marketing at LoudCrowd","html":"","width":"100%","height":180,"duration":3060,"description":"Marketing campaigns for brands have evolved beyond the one-dimensional campaigns that are aimed solely at boosting sales.\n\nIn this episode, I interviewed Lacey Miller, Head of Marketing at LoudCrowd, a platform that helps businesses measure and engage with their customers producing UGC to drive more brand loyalty and awareness.\n\nToday, marketing is more consumer-centric as the power of success lies in the hands of consumers. As a result, brands focus on getting users to interact, engage, and advocate their marketing campaigns.\n\nHear more in this episode on user-generated content:\n\n •The difference between B2B and B2C user-generated content?\n •How to involve your customers in showcasing your product or service to their friends.\n •The value of authentic content.\n •How to measure the impact of user-generated content on your ROI.Tune in and enjoy our conversation on user-generated content for brands!","thumbnail_url":"https://img.transistorcdn.com/peonTjkWTG1eSyPq4atrmM-nnyZ1aceYrEqizO_J8Wo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwMTk0LzE3MDky/MTI4MDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}