{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Women in Product Marketing ","title":"Demandbase VP Product and Industry Marketing, Jackie Palmer on Pricing & Packaging","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/12d7d3f5\"></iframe>","width":"100%","height":180,"duration":1931,"description":"1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?)4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base?5:58 How you made the transition from PM to PMM?11:52 PLG Process using The Price Estimator.12:39 What are some of the top methods that you have for conducting effective competitive research16:27 What are some of the best practices when you're implementing a price increase rollout?20:32 How can product marketing initiate these pricing and packaging conversations cross-functionally?23:14  How do you make an internal business case for product marketing to own pricing?26:38  Rapid FireWant more insights from Jackie? Check out her Sharebird Profile.Looking to connect? You can find Jackie here on LinkedIn.","thumbnail_url":"https://img.transistorcdn.com/DkKtiT8110CXd_Vu-6cIuwPYfktAahvVsbjajDRgews/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2NDU4LzE3MTE5/NzMwMDItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}