{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"That InboxArmy Podcast","title":"The Year of Deliverability with LB Blair of Email Industries","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/12e96f85\"></iframe>","width":"100%","height":180,"duration":3216,"description":"In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome back LB Blair, Chief Strategy Officer of Email Industries, to catch up on the latest updates and trends in email deliverability. The conversation focuses on numerous topics, including email authentication requirements, content filtering, the importance of email hygiene, and even branch out into the evolving landscape of email security, the implications of cybersecurity threats, and the risks associated with cold emailing. You'll learn about the need for businesses to build a sustainable brand identity and engage in ethical email practices to ensure deliverability and security.\n02:47 - Changes in Email Authentication and Filtering\n05:59 - Content Filtering and Image Usage\n09:11 - Spam Traps and Email Hygiene\n11:57 - The Shift in Email Best Practices\n14:53 - Cybersecurity and Email Links\n18:12 - Understanding Spam Traps\n20:57 - The Importance of Email Compliance\n27:12 - Understanding Email Security and Cyber Threats\n38:15 - The Risks of Cold Emailing\n52:01 - The Future of Email Marketing and Security","thumbnail_url":"https://img.transistorcdn.com/pvLk3WeDCRSQJ8pJU8tdiefNMy8VbhFJlk1OP00ysIE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwNjUzLzE3MDk4/NDUzNDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}