{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Data Drives Growth: Bonsai CEO Matt Butler Live from eTail West","html":"","width":"100%","height":180,"duration":2026,"description":"Summary\n\nIn this episode, Matt Butler, CEO of Bonsai, discusses the importance of data in winning and the evolution of marketing measurement. He emphasizes the need for businesses to move beyond short-term wins and focus on long-term value. Matt also highlights the power of first-party data and the challenges faced by retailers in capturing and utilizing data. He predicts that in 2024, more merchants will prioritize data-driven decision-making. Overall, Matt is impressed with the eTail conference and the diverse range of experiences and technologies showcased.\nTakeaways\n\nBusinesses need to focus on long-term value rather than short-term wins.\nFirst-party data is a powerful tool for understanding customer behavior and optimizing marketing efforts.\nCapturing and utilizing data is essential for both brick-and-mortar and online retailers.\nIT and marketers need to work together to effectively leverage data.\nThe eTail conference provides valuable insights and showcases a wide range of technologies.\nChapters\n\n00:00\nIntroduction and Background\n04:06\nThe Importance of Data in Winning\n06:21\nThe Evolution of Marketing Measurement\n08:15\nDefining a Good Win Rate for Data\n10:31\nChallenges in Convincing Stakeholders\n12:56\nThe Changing Landscape of Google Ads\n16:34\nThe Power of First-Party Data\n22:02\nThe Shift Towards Data-Driven Decision Making\n25:36\nThe Importance of IT and Marketers Working Together\n27:44\nImpressions of eTail Conference","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}