{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Data Drives Growth: Bonsai CEO Matt Butler Live from eTail West","html":"","width":"100%","height":180,"duration":2026,"description":"SummaryIn this episode, Matt Butler, CEO of Bonsai, discusses the importance of data in winning and the evolution of marketing measurement. He emphasizes the need for businesses to move beyond short-term wins and focus on long-term value. Matt also highlights the power of first-party data and the challenges faced by retailers in capturing and utilizing data. He predicts that in 2024, more merchants will prioritize data-driven decision-making. Overall, Matt is impressed with the eTail conference and the diverse range of experiences and technologies showcased.TakeawaysBusinesses need to focus on long-term value rather than short-term wins.First-party data is a powerful tool for understanding customer behavior and optimizing marketing efforts.Capturing and utilizing data is essential for both brick-and-mortar and online retailers.IT and marketers need to work together to effectively leverage data.The eTail conference provides valuable insights and showcases a wide range of technologies.Chapters00:00Introduction and Background04:06The Importance of Data in Winning06:21The Evolution of Marketing Measurement08:15Defining a Good Win Rate for Data10:31Challenges in Convincing Stakeholders12:56The Changing Landscape of Google Ads16:34The Power of First-Party Data22:02The Shift Towards Data-Driven Decision Making25:36The Importance of IT and Marketers Working Together27:44Impressions of eTail Conference","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}