{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Martech","title":"105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene","html":"","width":"100%","height":180,"duration":2980,"description":"What’s up everyone, today we’re chatting with Josh Hill, a GTM operations and tech executive with more than 20 years of experience in B2B sales, marketing, and technology.Summary: Josh delved into how integrating sales experience into marketing strategies leads to more customer-centric approaches. He highlighted the importance of hands-on experience with martech tools, blending marketing creativity with technical know-how, and the significance of high-quality data for effective AI implementation in marketing. He shared his journey of juggling personal projects with professional growth, striking a chord on maintaining work-life balance in a high-octane career. This episode is a backstage pass for anyone in martech, offering practical insights and strategies to take center stage in this mad world of martech.About JoshJosh started his career in enterprise sales at The Economist before moving to a demand gen role where he wore many different hats including martech and database management He then had a few short stints at different software and cybersecurity companies touching everything from SEO, SEM, content, branding, email deliverability and data qualityHe was also a solopreneur and consulted with senior marketing and sales leaders at B2B SaaS companies Josh is best known for creating the marketingrockstarguides blog for 7 years, one of the top blogs supporting marketing technologists, before it’s acquisition by Etumos a marketing automation consultancyMost recently, Josh spent 7.5 years at RingCentral moving up to Associate VP of Martech where he built and led a globally distributed center of excellence to scale GTM and Martech architectureToday Josh serves as an Advisor at Openprise, a RevOps data automation platform for enterpriseLeveraging Sales Experience for Marketing SuccessJosh's career trajectory from sales to marketing is a story that demonstrates the value of cross-functional skills in today's business world. His time at The Economist, where he honed...","thumbnail_url":"https://img.transistorcdn.com/4eBcAi2MlxuVPdaWgcnwbeXVYH5naGhZe-qIuSYOdjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}