{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Micromobility Podcast","title":"Going Premium The iPhone of Bikesharing with Corinne Vogel of Smide","html":"","width":"100%","height":180,"duration":2418,"description":"On today's episode Horace and Oliver are joined by Corinne Vogel, head of operations at Smide bikeshare based in Zurich, Switzerland. Smide is a high-end e-bike share system, with speed pedelec bikes that travel up to 30mph/45kph. It's using a completely different approach to the rapid blanket approach from e-scooter rollouts we're seeing elsewhere. It's a fascinating discussion. Specifically, we touch on: - who and what their customers are, why they choose Smide over other options and how this parallels to iPhone market positioning.- the importance of having good relationships with cities (and how they're loved by the governments they work with)- their unique crowdlending model for financing the launch of new cities- how they deploy user incentives to help load-balance the network, and the importance of having vehicles that go >70km / 50miles per chargeAs always, let us know what you think on Twitter at @asymco or @oliverbruce. Thanks!","thumbnail_url":"https://img.transistorcdn.com/at7G3gxGDWglvTJ3FfhPtfaxPELHBPmCFC9m1Fl166c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjFh/Y2JhNjg4Mzg5MzJi/ZGJlMGFmNjA4ZjU4/NzMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}