{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"For Real: Life, Leadership, & Unlearning","title":"216. How to Showcase Your Genius Without Bragging: Copy Tips from Nadine Nethery","html":"","width":"100%","height":180,"duration":1961,"description":"When analyzing your own website, you want to ask yourself:\nDoes it pass the caveman test where the user knows in 5 seconds what you do, how it will make their life better, and how they can take the next step? \nAre the images attractive, interesting, and a reflection of my brand? \nWhen the prospect reads the copy, does it give them all the feels? Or is it essentially the same content that they've read from every other vendor?\nThat copy part is a huge challenge, and today we're learning from Can Do Content's Nadine Nethery on how to create stand-out copy without being too braggy.\n--------\nResources Mentioned:\nOver-the-Shoulder Tutorial: https://candocontent.com/audience\nThe Audience Success Formula: https://candocontent.com/audience-success-formula\n--------\nThis episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.\nThe doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.\nWeddings for Real on Social Media:\nInstagram: @weddingsforreal\nFacebook: @weddingsforreal\ntwitter: @weddingsforreal\nHosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.","thumbnail_url":"https://img.transistorcdn.com/YJ4cYMq8YKaHusQjVe21lcwfDQkhwO1vUDsTPInwO9c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzZh/MTgzYTZkMjViZWZk/MDM2YjY1MDhlMTlk/YjU1NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}