{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"How to Build a $10 Million Restaurant: Chef Sam Marvin, founder of Bottega Louie","html":"","width":"100%","height":180,"duration":1659,"description":"I've always viewed the restaurant industry as risky but Chef Sam Marvin sees no risk. He's able to pump out hit after hit without missing a beat. From Bottega Louie to Echo & Rig, the chef has proven that success in the hospitality industry is a formula and it's a formula we can learn. On today's show, we'll be discussing the formula he used to turn Bottega Louie into a 10 million dollar blockbuster.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\nStarted a consulting job in LA\nMet a family who dined at the consulting restaurant 89 times over 10 months\nFather of the family was son of CEO of Hilton\nPitched him on the idea for Bottega Louie\nSpent 2years working closely to create the restaurant\nRestaurants have opened the same way fro 100years\nKey pillars of focus\nShift from restaurant business to experience business\nGoal to create egocentric gratification in guests\nInvesting in experience\nKeeping average check mid-range\nGoal to bring guests back 3 times per week\nIndustry goal is one guest to come back every 90 days\nFocusing on the human psyche\nTapping into subconscious\n130 metrics including the 5 key pillars\nExample: $1300 leather-bound reservations book\nExample: Intentional confusion whe a guest walks in because restaurant is open plan. Create opportunity for connection from hosts\nOpportunities during tragedy\nBottega Louie opened during economic crash of 2009\nInvested over $6million on the opening\nOpportunities and tragedy move at equal pace\nInspiration from European restaurants\nLaduree inspired macarons\nItalian is the #1 food genre in the world\nWhy choose Downtown LA\nHas a reputation of being homeless town\nResearch showed surrounding restaurants...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}