{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Finding Your Niche with KJ Media’s Jacquelyn McManus","html":"","width":"100%","height":180,"duration":1899,"description":"This episode, the CEO and Founder of KJ Media Jacquelyn McManus talks about the best way to find the right niche for your agency, the different ways to get new customers, and why companies shouldn’t provide sign on bonuses.\n\nJacquelyn McManus is the CEO and Founder of KJ Media, a full-service agency that helps trucking businesses streamline and optimize their driver recruitment process through digital media.\n\nJacquelyn has been immersed in the trucking industry for over a decade, where she helps companies illuminate their core values and match them with the best talent out there. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:\n\nThe transferable skills from sports to business.\nHow to find the right niche for your marketing agency.\nWhat it’s like being a female in a male-dominated industry.\nHow to successfully start a business at a young age.\nThe opportunities in the trucking industry.\nThe problems with offering sign-on bonuses.\nDifferent ways to get new customers.\n\nResources:\nKJ Media\nOutliers\nDevNoodle\n\nConnecting with Jacquelyn McManus:\nLinkedIn\n\nConnecting with the host:\nJosh Hoffman on LinkedIn\n\nQuotables\n6:30 - “Through working with that business I really fell in love with the trucking industry, and there’s an old joke in the industry, once you’re in you don’t get out. A lot of people like hop industries not in trucking it’s kind of this form of good old boy club so being a younger millennial female there’s been challenges but with challenges like I was mentioning earlier with Lacross there’s opportunity.”\n14:52 - “If you’re 21/22 you can also pair up with a buddy one of your best friends and you can travel the United States all 48 for a year and you’re getting paid 85 to 90 thousand dollars a year with presumably no student debt, no college debt that’s a big issue now people are graduating college with 200 thousand dollars worth of debt and can only get a job for 40 grand a year that’s a desk job, so there’s such an...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}