{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Build a Business Worth Buying","title":"Why “Science-Backed” Beauty Doesn’t Matter (What Buyers Actually Look For)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1367d981\"></iframe>","width":"100%","height":180,"duration":2941,"description":"Most founders think scientific validation drives value in consumer brands. In reality, buyers care far more about repeat purchase behavior, profitability, and customer love.This episode is for founders building in beauty, CPG, or any product category where marketing claims can blur with real differentiation. If you are thinking about exit, this conversation reframes what actually moves multiples.","thumbnail_url":"https://img.transistorcdn.com/phsiZGVABXNGagv9Pf58BfoPvAl4NAkTvAu1ewlPQvU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yYmE0/MDQ1Zjg3MDQ4ZmI0/YWEwMTYzNDFjYTNm/MmYyOC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}