{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Taste & Tactics","title":"Kirk Fernandes from Scout: Reaching $500K in 6 Months Via Event Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/137606bf\"></iframe>","width":"100%","height":180,"duration":2082,"description":"👉🏼 Description:Tune in as Kirk talks about building revenue through event marketing, treating marketing like a product, creating the best merch, and more!\n👉🏼 About the Guest:Kirk Fernandes is the founder of Scout, the recruiting firm that automates hiring for early-stage founders. He was previously the founder of Merit and worked in product leadership at Microsoft, Hightower & VTS. Kirk studied Computer Science at the University of Waterloo.\n👉🏼 About the Host:Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders. 👉🏼 Timestamps:00:00: Episode Highlight00:38: Intro to Taste & Tactics00:55: Intro to Kirk Fernandes, founder of Scout, the recruiting automation company for early-stage founders01:54: What makes Scout a next-gen recruiting firm02:54: How Scout improves on Merit, Kirk's previous startup04:00: How Scout reaches the top engineering talent who are already flooded with offers04:46: Kirk's methodologies to reach $500K in revenue in 6 months06:06: Creating human connection in recruiting06:53: What does it take to create the best events?08:32: Creating chemistry amongst guests08:59: Kirk's top recommended restaurants in SF & NYC09:33: Structure vs flexibility and flow at events10:43: How events can have both hard and soft sells11:31: How soft sells lead to sales conversions13:24: Different ways to create a sense of community14:42: How to design merch people actually like17:05: Offering potential customers a menu of options20:16: Using tech to help with recruiting22:16: How to ask for help when you're building out your company24:34: Creating a community within your customer base26:08: Previous mistakes Kirk has learned from27:33: Are events...","thumbnail_url":"https://img.transistorcdn.com/OIWXPz2SBM_7sePgDcRMC1G_J5Ggj3SPF0V3H1Z2SHk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YTFi/ZmJhYWRjZmI0NTRi/Y2ZmZDI3YWQzM2Q2/OTM5YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}