{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 238: Scaling Up With A Certification Program With The Ops Authority Founder Natalie Gingrich","html":"","width":"100%","height":180,"duration":2452,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* Why The Ops Authority founder Natalie Gingrich opted for scale using a certification program instead of building out an agency* What she created first on the way to developing her certification program* How she determined what the certification program would include and how it would be structured* What she’s tackling next to continue to create value and build capacity for her company\n\n\n\n\n\nWhat you do doesn’t have to be magic.\n\n\n\nOne of my all-time favorite quotes is Arthur C. Clarke’s third law: “Any sufficiently advanced technology is indistinguishable from magic.”\n\n\n\nI love this idea because not only does it apply to the iPhone in my pocket or the car that plays music from that phone as soon as I turn the key. But it also applies to the work we do on a daily basis.\n\n\n\nI’ve heard from so many small business owners over the years that what they do for their clients can feel like magic.\n\n\n\nMaybe you feel that way too. You don’t know exactly how it happens… but you get on Zoom with a client and magic happens. You start writing sales copy for a client… and magic happens. You get on a stage… and magic happens.You start painting or designing… and magic happens.\n\n\n\nNow, I don’t—in any way—want to discount the feeling that comes along with making that kind of magic happen.\n\n\n\nBut… what I do want to do is point you to the underlying technology that makes it happen.\n\n\n\n“Technology” in this case isn’t code or wires or processing units.\n\n\n\nIt’s a system.\n\n\n\nWe all have them. And, even when something feels like magic, there is a technology—a system—that is making it all happen.\n\n\n\nSo let me remind you of Clarke’s third law: “Any sufficiently advanced technology is indistinguishable from magic.”\n\n\n\nThe reason your work feels like magic is because it’s really advanced technology! And, listener, do you know what else that means?\n\n\n\nIt’s super valuable.\n\n\n\nThis month, we’re talking about scale and, as you might have already guessed, the advanced...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}