{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"Meet My New Biz Partner: Scaling a DTC brand in 2024, Buying IP for 6-figures, & Negotiating against me | Claudio Storelli (#173)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/13bf3438\"></iframe>","width":"100%","height":180,"duration":2826,"description":"Jim introduces his new business partner, Claudio Storelli. Claudio shares his amazing entrepreneurial journey which includes graduating from Stanford at the age of 20 and making it to the pinnacle of the Wall Street finance world before pivoting to become an entrepreneur and brand builder. He and Jim share tactical insights from their new partnership and how they're planning to grow Neat Apparel into a massive performance apparel brand.\nTOPICS DISCUSSED IN TODAY’S EPISODE\nFinding a complimentary partner\nTransparency during negotiations\nFinding alignment\nStarting a brand IP first\nGoalie Wisdom\nIdentifying an opportunity\nChoosing to skip amazon and retail early on\nContent strategy\nResources:\nNeat Apparel\nStorelli\nGrowthHit\nJim Huffman website\nHow We're Growing Neat (Build in Public)\nAdditional episodes you might enjoy:\nStartup Ideas by Paul Graham (#45)\nNathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)\nHow I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)\nRyan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)\nHow We're Validating Startup Ideas (#51)\n ","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}