{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ctrl Alt Ask","title":"The discoverability hack for small entertainment sites","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/140f051b\"></iframe>","width":"100%","height":180,"duration":1498,"description":"How can smaller news and entertainment creators compete with giant publishers? Should creators chase breaking news, or focus on evergreen content? And what actually wins in today’s SEO and discovery ecosystem?\n\nThese are the questions facing creators like Jamie Broadnax of Black Girl Nerds and entertainment creators everywhere. With massive publishers dominating the space, how can high-quality independent sites break through? \n\nRaptive’s SEO expert Eddie Mercado joins the pod to help us unpack why search is especially stacked against entertainment creators, and what they can do to win anyway. Eddie breaks down where Google traffic really comes from in 2026, and how to use your niche as a competitive advantage.\n\nYou’ll learn:\nWhere creators should focus for traffic: Google Search, Google News or Google Discover?\nShould creators push for breaking news vs. evergreen content?\nWhy niche beats scale, and how to use yours as your superpower\n\n00:00 Introduction: The challenge facing entertainment sites\n00:44 Meet the Expert: Eddie Mercado\n01:26 Icebreaker: Why Eddie’s favorite TV show is a discoverability winner\n02:31 Jamie’s question: Help!\n07:01 Understanding Google Discover\n08:39 Challenges unique to entertainment sites\n10:37 Timely vs. evergreen content strategies\n13:56 Why knowing your niche matters\n15:57 Optimizing content for Google Search, News and Discover","thumbnail_url":"https://img.transistorcdn.com/5cucr5qI3tALuYaWn-wlmQJAiK5i1sbSypIRiGSTP2M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83N2Q0/NjA0YjEwNTIwZGNj/OGZhNGIyYzQxOGYw/NGQzMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}