{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"This CEO’s Secret To Selling 100K Products In 1 Year (And Creating A Category) #513","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/14105e32\"></iframe>","width":"100%","height":180,"duration":1606,"description":"When Matt Bertulli, CEO of Pela, launched Lomi, he raised $7M through a crowdfunding campaign. Then, had to figure out how to keep the momentum going. On today’s episode, he shares how creative gives them an edge and why category creation is the way to go.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}