{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Built On Trust with Mark Gambale","title":"SE01E07 - From Speech Impediment to the Stage | Tyler Cerny","html":"","width":"100%","height":180,"duration":2891,"description":"Tyler Cerny went from struggling to say his own name as a kid to becoming an award-winning keynote speaker with a TEDx talk that has been viewed over 2.5 million times. In this raw and honest conversation, Tyler shares the experiences that shaped him — childhood obesity, a speech impediment, being the \"black sheep\" of his family — and how each of those so-called disadvantages became the foundation for a career built entirely on communication. He also opens up about his faith, the power of tithing, and why he believes helping the next generation find their purpose is the most important legacy anyone can leave.\nThe conversation gets into the real mechanics of building trust in sales and relationships — the Socratic method, active listening, asking questions that go deeper than surface-level answers, and why understanding someone's belief system matters far more than having a polished script. Tyler draws on his experience running over a thousand strategy sessions alongside Tony Robbins to break down what it actually takes to diagnose someone's situation and genuinely serve them, not just close them.\nKey takeaways:\nChildhood struggles with obesity and a speech impediment became the driving force behind Tyler's obsession with communication\nPutting yourself in uncomfortable situations — like attending a conference alone — accelerates growth faster than waiting until you feel ready\nAsking great open-ended questions is the foundation of every meaningful sales conversation and relationship\nThe Socratic method: go deeper than the surface-level answer to understand what someone actually wants and why\nActive listening means responding to what was said, not running through a predetermined script\nUnderstanding a prospect's belief systems and values lets you tailor your message to what truly matters to them\nLong-term relationship thinking beats transactional selling every time\nTithing and contributing to causes you believe in creates a mindset shift that changes how you show up...","thumbnail_url":"https://img.transistorcdn.com/-24JEyWDxzDt91aeHXT-k7iRAdwqQ1Qa6ZPiFHJ1XtI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80YTFi/ODAxZWUyOGQ3M2M4/Y2ZlMTk5OTM4NDFi/MTQ3OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}