{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Get It, Together","title":"How Bloomerang Scaled From 100 to 600 Partners Without a Bigger Team With Joshua Meyer","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/14294f5f\"></iframe>","width":"100%","height":180,"duration":2211,"description":"Growing a partner program isn't just about signing more partners. It's about building systems that can support growth without creating more complexity.\nAs partner ecosystems expand, spreadsheets, manual processes, and one-to-one relationship management eventually reach their limits. Scaling successfully requires a different way of thinking about enablement, operations, and collaboration.\nJoshua Meyer, Head of Marketing at Muse Software, joins PartnerStack CMO Tyler Calder to discuss how he scaled a nonprofit technology partner program from about 100 partners to nearly 600. He shares the lessons that shaped the program, the operational changes that made that growth possible, and why successful partner ecosystems depend on more than financial incentives.\nThey also discuss how to build stronger partner relationships, why direct collaboration between partners and sales teams accelerates growth, how webinars became a valuable incentive, when to invest in partner technology, and where AI fits into the future of partnerships.\nYou’ll learn:How to build a partner program that scales beyond spreadsheets and manual processesWhy many of your best partners care more about growth than referral commissionsHow direct relationships between partners and sales teams accelerate co-sellingWhat incentives create long-term partner engagement beyond financial rewardsWhen it's time to invest in partner technology instead of adding headcountJump into the conversation:(0:00) Introducing Joshua Meyer(2:42) From nonprofit fundraising to SaaS partnerships(7:30) Taking over an unstructured partner program(11:15) Discovering what actually motivates partners(16:12) Scaling partnerships through sales collaboration(22:44) Turning webinars into partner incentives(26:35) Knowing when partner software becomes essential(29:22) Applying partnership lessons at Muse Software(33:10) How AI could transform nonprofit organizations and partner programs(35:42) Final lessons on building partner ecosystems...","thumbnail_url":"https://img.transistorcdn.com/yGBcSNGTfUzcszyTWC6BlP--h1XH8_DC4OG_Lef_43I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTAw/ZmQ4ODc3ZGZiOWJh/Yzc0MzY5Njg0MWJj/YjgzMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}