{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1441d3ce\"></iframe>","width":"100%","height":180,"duration":4323,"description":"Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6\r\nWatch on YouTube - https://youtu.be/EOCkEORVToo\r\n00:00:00 - Introduction\r\n00:00:47 - News Overview\r\n00:02:25 - Speculations on AI and Hardware Integration\r\n00:03:25 - AI Devices and Market Speculations\r\n00:04:03 - Subscription Models and Data Privacy Concerns\r\n00:05:21 - AI and Consumer Technology\r\n00:05:48 - Anthropic's New Claude Models\r\n00:06:55 - AI Model Benchmarks and Comparisons\r\n00:08:34 - Practical Uses of New Claude Versions\r\n00:09:45 - AI in Data Engineering and Analysis\r\n00:10:30 - Google Ads Data Manager API\r\n00:11:02 - Google Tag Gateway\r\n00:13:10 - First-Party Data and Privacy\r\n00:16:11 - Transition to AI-Themed Episode\r\n00:17:00 - Introduction to Guest Anthony Mayfield\r\n00:18:00 - Background of Brilliant Noise\r\n00:19:28 - Digital Transformation and AI\r\n00:22:13 - Technological Evolution and Complexity\r\n00:25:35 - Human Adaptation to Rapid Technological Change\r\n00:30:20 - Understanding and Interfacing with Complex Technology\r\n00:32:44 - Brilliant Noise's Pivot to AI\r\n00:37:13 - Practical AI Adoption in Companies\r\n00:39:13 - Importance of Data Management for AI\r\n00:40:06 - Bottom-Up Approach to AI Adoption\r\n00:43:47 - Encouraging AI Adoption in Companies\r\n00:45:07 - Effective Training and Learning for AI Adoption\r\n-----\r\nEpisode Summary:\r\nIn this episode of The Measure Pod, Dara and Matt are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Anthony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point.\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head...","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}