{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Love At First Try","title":"12: How to build an experimentation culture (even with low traffic) w/ Lucia Van Den Brink","html":"","width":"100%","height":180,"duration":3104,"description":"Lucia Van Den Brink has run nearly 1,000 experiments in 14 years.\nShe's worked with 100M+ brands, founded The Initial to help companies build experimentation in-house, co-founded Women in Experimentation, and teaches at CXL.\nI invited her on Love at First Try to talk about something most SaaS teams get wrong: how to actually make data-driven decisions without overcomplicating it.\nThis episode is for you if you've ever thought \"we don't have enough traffic to test\" or \"A/B testing is too expensive for us.\" Lucia challenges both of those assumptions.\n🧠 What you'll learn in this episode:\n0:00 - Intro: what this podcast is about and who it's for\n0:25 - Who is Lucia and why experimentation matters for smaller SaaS teams\n2:59 - The real difference between random testing and building an experimentation culture\n6:36 - Why experimentation is actually about scaling leadership (insight from Booking.com)\n9:15 - What counts as an \"experiment\" beyond simple A/B tests\n11:32 - How a news website validated a 6-month feature before building it\n12:57 - Why starting with removing elements is one of the biggest growth levers\n16:22 - How to validate your data before trusting any experiment\n19:05 - How to prioritize what to test (and where to start)\n21:34 - Why you shouldn't segment your tests when you're just starting\n25:41 - How to measure the right KPIs (including delayed metrics)\n31:28 - Why you should never measure just one metric\n36:45 - Real example: reducing churn in the first two weeks with a get started page\n43:10 - Why \"obvious UX improvements\" still need testing (the humbling 20-30% win rate)\n48:09 - The biggest mindset shift from junior to senior in experimentation\n💡 Actionable insights from Lucia:\n1. Start by removing, not adding\nOne of the biggest growth levers is removing elements from your pages. Most tools let you hide elements without code. Try removing a field, a section, or a step in your funnel. You'd be surprised how often less friction means more conversions.\n2....","thumbnail_url":"https://img.transistorcdn.com/CalfqiGBPL_RhmXPTA6aQSk59NwzAYGpNJ6fyshYlL8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMGM3/MjgxYTFlZTJiN2U0/NDFlYWNiYWY0MWUw/ZWVjNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}