{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Scaling Practice Management by Talkie.ai","title":"Cheri Cobb – How to Stop Wasting Marketing Dollars with Smarter Lead Management","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/146cc252\"></iframe>","width":"100%","height":180,"duration":3356,"description":"What's the point of investing in marketing if your front desk lets the leads slip away? Cheri Cobb, founder of Cheri Cobb Creative and a 15-year veteran of healthcare growth strategy, joins Jakub Grajcar to expose the gap that's quietly costing medical and aesthetic practices thousands in lost revenue every month.We dig into:📊 Why your lead-to-consultation rate matters more than your Instagram follower count📞 The \"text, call, email\" rule for following up with leads—without being pushy🏘️ Grassroots marketing tactics that still work (and why in-person activities convert better)🎥 How to film authentic patient transformation videos that actually convert💡 Why great marketing will expose the internal flaws inside your office💼 How to train your team to turn more incoming phone calls into patients signing up for appointmentsResources mentioned:👤 Guest: Cheri CobbLinkedIn: https://www.linkedin.com/in/cheri-cobb-7789a0204/Website: https://chericobbcreative.com📋 Free DownloadMed Spa Event Planning Checklist: https://chericobb.kit.com/8c6b8d79a4---🎥 See how Talkie.ai works - AI medical receptionist demo: https://www.youtube.com/watch?v=oOiJ3ITTrLY&list=PLLjcCBHYN2KoBqm-Dx-8lIwWLuU-CHXSg🏥 Follow the podcast for more practice management advice!","thumbnail_url":"https://img.transistorcdn.com/cDl0t9jFckOl-1_LgMnmIWyXNTKcvr8hPfqwaY9KYeg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNGEx/NWRhMDYxMDUxMjE3/MWIyMGU3MjZiZGZl/NjIxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}