{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"The Power Of Getting Specific: How 2 Brands Create Relevant Experiences To Drive Sales #95","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1487990f\"></iframe>","width":"100%","height":180,"duration":346,"description":"Creating relevant experiences for different audiences on your store can feel daunting. But the truth is, the more specific and relevant your messaging is, the more likely it is that you drive sales. Here's how 2 brands in completely different spaces create relevant on site experiences for specific audiences to get them to convert.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}